Our weekly WebMingle is designed to give you some insight into the puzzling world of HR technology, discuss news from around the world that we find interesting, talk about upcoming events in our industry, and provide insightful interviews with people of our industry – who they are, what they do and why you should care. The WebMingle has become the most popular live weekly Internet show in the HR technology industry!
So what is a WebMingle? It is a meeting over the web where we do some business, socialize and yes, we mingle over the web. Thus, a WebMingle.
The 60-minute WebMingle on December 10th, the 46th in our WebMingle series, and our one-year anniversary show, featured Kevin Grossman, President of HRmarketer.com. Kevin has tremendous passion and insight around marketing and publicity, social media marketing, social networking, and everything in between. We touched on a bunch of issues related to all of that including:
- Highlights of the latest HR buyer survey
- Biggest misconceptions about social media marketing
- Recommendations for suppliers to generate more publicity, traffic, and leads
- Best practices in Press Release Distribution options
- Difference between pure-play marketing and content marketing
- Is there an “easy” button in marketing?
- Acquisition of HRVendors.com and the HR Vendor Phonebook
- …and so much more
About HRmarketer.com
HRmarketer.com is a division of Fisher Vista LLC, a marketing software and services firm focusing exclusively on the human capital industry. Through its marketing and public relations services, the company has worked with nearly 700 human resource and employee benefit service providers, helping them generate publicity, website traffic, sales leads and improved SEO.
About Kevin Grossman, President of HRmarketer.com
Kevin W. Grossman has over 20 years of marketing experience working in the HR, high-tech, and higher education. His marketing and PR knowledge, and thorough understanding of the HR marketplace, helps suppliers develop and implement effective direct marketing activities. Kevin has a BA in psychology from San Jose State University.
If you missed this past week’s WebMingle, or any of our past WebMingles, please visit our web site or www.HRWebMingle.com. You will see a complete list of upcoming guests and will be able to listen to past shows.
Our next WebMingle will take place on December 11 with Joel Passen, Co-Founder and VP of Marketing with Talent Acquisition Systems vendor, Newton Software. We look forward to welcoming Joel to the HRchitect WebMingle on Friday.
We hope to have you join us!
Matt Lafata, HRchitect
Posted by Tiffany Appleby 
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