Over the weekend, SAP, an enterprise application software vendor, announced the acquisition of SuccessFactors, a cloud-based human capital management (HCM) solutions provider, for $40/share representing $3.4 billion and eight times the projected 2012 revenue for SuccessFactors. Members of HRchitect’s executive team – Matt Lafata, Rick Fletcher, Ron Hanscome, John Hinojos and Alex Tellez – met to discuss the transaction, on the implications to the talent management marketplace, during the most recent Market Minute. To listen to the audio from the briefing, click here. Key takeaways are always posted to The Puzzling World of HRtechnology blog and appear below.
Initial reactions:
- Wow factor at the price that SAP is paying to get access to the ITM cloud capabilities of SuccessFactors. Price of $3.4 billion is very robust and validates the ITM market as a market that bares investment. We should see the impact from a price perspective on a number of the other ITM vendors that are publicly traded (Kenexa, Taleo, Cornerstone OnDemand, TowersWatson, and several others).
- There is some concern around what it will take to integrate all of these SAP platforms into the landscape for SuccessFactors.
- This is a really good thing for the SAP customer base. SAP has always been a more transactionally-strong application, very much an on-premise play, and had been slow to move successfully into the SaaS role. We could see a paradigm shift for SAP with the impact¸ influence and expertise from development on the SuccessFactors side. With Lars Dalgaard coming on to help round out the rest of the product line, long term we’ll see some tight integrations between the core SAP HRIS modules with the SuccessFactors talent management suite, bringing together a much more integrated app. SuccessFactors brings to SAP are much stronger talent management applications.
- Initial concern from current users on what this means to them. It is too early to know exactly the effects that this will have on customers and how SAP is going to integrate these products. It will be interesting to see how they do it, as these are two very different product lines.
Should existing SuccessFactors customers be concerned about this merger?
- Over the short-term, we would caution anyone against doing anything radical and moving off of their SuccessFactors platform. The structure of the deal will not be complete until 1Q12 and we will understand a lot more about the exact roadmap sometime during that quarter. The structure that is being communicated is that SuccessFactors will continue to operate as a separate organization, but as an SAP company. Things will continue as-is, at least over the short term.
- For SuccessFactors customers who do not own SAP as a core system, they may want to be aware of possible energy spent on a deeper level of integration to SAP than with Workday, UltimateSoftware, PeopleSoft or Oracle. In the end, SuccessFactors has had to integrate with multiple back-end HR systems since there beginnings as an organization. That toolkit doesn’t disappear with this acquisition.
- If organizations are currently evaluating talent management suites, it is certainly something to take into account. For customers who are considering SuccessFactors and do not own SAP, they need to take a clear look at how the tools align with their requirements. If it is a close split between systems, it may give pause and companies are going to make decisions based on if they are on one of the other core systems. In the future, the SuccessFactors product will be geared to work very well with whatever SAP has. How well is it going to work with other tools?
- No concerns with SuccessFactors as they will be very autonomous.
- SAP marriage brings great global customer support, stronger development standards and testing, HR record expertise in the integration between the employee record with the talent management record.
Will other ERP’s follow suit?
- Cause ERP’s to look at finishing out the suite.
- ERP systems have historically looked at talent management differently than the stand-alone systems. ERP’s look at all of the business functionality plus core HR and payroll, the reason that the talent management best-of-breed vendors started out there was because customers were not getting the services and the products they needed from the ERP vendors. How well will the ERP vendors, if they start to create this overall product, be able to bring in the innovation that they talent management groups have been looking for and needing?
Does this action help or hurt the other vendors?
- SuccessFactors is now going to have a much greater audience within the SAP client base of 176,000 customers. There is enough of a market there, especially due to the fact that SAP customers have deep pockets and have budget for talent management apps, that it will have a bit of an effect on some of the other vendors out there in terms of market share. However, it will depend on the execution of the deal and whether or not SuccessFactors talent remains or bolts. Also, we have to look at the fact that SAP is driven off of a perpetual license and maintenance revenue model versus the subscription-based revenue model. There have been other organizations that have had tremendous issues with getting sales forces and the leadership within the organization to reconcile the differences between sales compensation with a subscription based model vs. a perpetual license revenue model.
- For the short-term, the other vendors might have the advantage when it comes to the less-educated buyer. There is a window of opportunity for the other vendors to pray upon some fears in the marketplace and swoop in and talk to prospects about the stability of their organizations and that they are truly SaaS.
- Long-term, one thing to think about is the opportunity cost of innovation. How much innovation energy that might be spent on delivering new capabilities to the market will now be spent on tying the two companies’ applications together? This might be an opportunity for other talent management suite vendors.
Final thoughts:
- Don’t overreact and run away from SuccessFactors right now, just wait and see how everything unfolds as the deal won’t be complete until 1Q12. As always when evaluating systems, use a Decision Drivers approach to reduce risk.
- We believe that no short-term changes will occur over the next 6-12 months. SuccessFactors and SAP will continue to run as two separate organizations with a common ownership.
- It will be very interesting to watch the blogosphere over the coming weeks and months for talk of potential acquisitions.
- SuccessFactors current shareholders should be very happy right now, as well as shareholders of other talent management vendors.
To hear more from our team on further implications of this acquisition, and the many others that have taken place over the recent months, join us for the HR technology Year in Review & Tech Trends for 2012 WebMingle next Wednesday, December 14 at 1PM Central.
Posted by Tiffany Appleby 




